As vaccines roll out across the country and leaders predict a return to normalcy—at least when it comes to 4th of July barbecues—our industry is buzzing. Demand for vacation rentals is projected to break records in the summer of 2021. A recent Airbnb survey indicates that 54% of Americans plan to travel this summer, and vacation rentals are expected to …
Hear real-life examples from vacation rental managers about how to keep policies consistent across channels, guests, and employees—and when to make exceptions.
By Karen Fleck, Rented Chief Financial Officer Revenue management, as a discipline, has been used for decades in the hotel and airline industries. Since the vacation rental industry is a newer field, revenue management is a newer discipline for us—and one that can be quite complicated given that each rental property is unique. Luckily, the vacation rental world is full …
Vacation rental revenue management is a broad field, and setting a pricing strategy is no small task. It’s kind of like the early scene in The Lion King, when Mufasa takes Simba to the top of Pride Rock to teach him an important lesson: everything the light touches is their kingdom. In vacation rentals, everything the light touches is revenue …
For professional managers, a vacation rental owner newsletter is a great way to build your current client relationships as well as attract new inventory. With a limited marketing budget and time constraints, you may wonder if it’s worth the effort. It is. According to Hubspot, email marketing generates $38 for every $1 spent, making it one of the best ROIs …
Listen in on two vacation rental experts! Last week, our own Cliff Johnson joined Antonio Bortolotti, host of the Vacation Rental World Summit, for a discussion on all things pricing. Cliff and Antonio dissect the principles and practice of revenue management, then dive into a live demo of Art, the Automated Rate Tool—our new dynamic pricing software for vacation rentals …
By Karen Fleck, Rented CFO Being a woman in the vacation rental industry is incredibly rewarding, but not always easy. Our community is tight-knit and supportive, but let’s be honest, occasionally old-fashioned. As the Chief Financial Officer for Rented, I know firsthand the kind of assumptions that can be made about the positions women are expected to hold in our …
Atlanta, Ga., January 26, 2021—Rented, the leading revenue management partner for vacation rental professionals, today announced the launch of Art, an Automated Rate Tool that helps property managers set competitive nightly rates for every property. Art provides market-driven dynamic pricing recommendations, along with a simple interface so vacation rental managers can make adjustments based on their expert insights. Rates are …
Every year in December, I write a predictions piece looking forward to the year to come. As part of that, I certainly look back to what has passed to inform my view of the future. However, given the decade that has been 2020, this year more than any other seemed to justify its own, dedicated “reflections” piece. So here it …
Every December, I look back at major shifts in the vacation rental industry and predict what may lie ahead for the year to come. I’ll share my 2021 predictions in a moment, but first, let’s look back at how well I fared with my predictions for 2020—a year full of uncontrollable, world-changing circumstances that absolutely no one expected. My entirely …
