September 9, 2021

Rented and Key Data Expand Strategic Partnership

Data and revenue management leaders in the vacation rental space announce a deepened partnership designed to bring better data insights, services, and pricing to professional property managers.

Atlanta, GA — September 08, 2021

Key Data, the most trusted provider of data and analytics for lodging providers announced an expanded partnership with the leading revenue management service and software provider, Rented. This expansion will provide Rented with access to Key Data’s comprehensive dataset to enhance the offerings available to mutual and new vacation rental management clients. 

Rented and Key Data are aligned in the foundation of ‘built by vacation rental managers for vacation rental managers’ and are highly recognized and trusted in the industry. 

“Like all well-run brands, property management companies should be data-driven at their core,” said Jason Sprenkle, CEO of Key Data. “With so many different software platforms that don’t integrate well, this can be hard. We make it easier by delivering the data in a way that provides powerful insights for our lodging customers. As a result, they can make more timely and efficient decisions, allowing them to continue leading this industry forward. We couple that data with the best partnerships in the space, and Rented is exceptional at ensuring that our customers get maximum value from the insights we provide,” said Sprenkle. “Andrew has built an amazing team that lends expertise and experience to the data, and we’re excited to be strengthening this partnership even further.”

Jason Sprenkel – CEO Key Data

“Our deepening partnership with Key Data is great news for professional vacation rental managers,” said Andrew McConnell, CEO of Rented. “We have always talked about the importance of data, the true source data, as a key pillar to not just revenue management, but also to managing your business as a whole. Having worked closely with Jason and the Key Data team since 2019, we are delighted to further deepen and expand this important partnership in service to the professional vacation rental managers we work with.” 

Andrew McConnell – CEO Rented

About Rented

Rented, the leading vacation rental revenue management service and solutions provider has launched Art, the Automated Revenue Tool.  Rented’s dynamic pricing software for vacation rentals is built by industry pros for industry pros. Art helps rental managers set the right price for every property, every night. This SaaS offering helps vacation rental managers save time, stay in control, and price confidently. Rented’s Revenue Management Service, provides a team of revenue managers for property managers with a full-service offering and is a partner in growth through dynamic pricing and optimization.  

About Key Data

Key Data is the most trusted data and analytics platform for professional lodging operators. Key Data’s ProData product is designed to save vacation rental companies hours of aggregating data sources by seamlessly providing one trusted place for instant visualization of core metrics, as well as access to anonymized benchmarking data of the local, regional & industry competitive data sets.  Learn more about Key Data’s data-driven team tools at

Rented Press Contact: Karen Fleck —

KDD Press Contact: Tyler Weir —

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