Last Updated: October 7, 2020.
- Description of Our Business
- Collection and Use of Your Personal Information
We require Services visitors who register an Account to provide us certain Personal Information. Information we collect when you register to use our Services may include your name, email address, and other information that identifies you or that, in combination with other information we hold may reasonably be used to identify you (“Personal Information”).
We also may use the Personal Information you provide when you visit our Services, create an Account, or email or otherwise contact us, to contact you to further discuss the product offerings and Services we provide to customers. You may choose to opt out of providing your Personal Information by not disclosing it to us or entering it when asked.
- Processing Purposes
Rented processes the following types of Personal Information for the following lawful purposes and based upon the legal justification set forth in the parenthetical:
- Your submission of Account Information (CONSENT)
- Processing Personal Information in order to fulfill an order or provide Services (CONSENT, CONTRACT)
- Your submission of Personal Information when contacting us for customer service, to provide feedback or for other purposes not otherwise described here (CONSENT)
- Your submission of Personal Data to our third party vendors for Services (CONSENT, CONTRACT)
- Collection of Personal Information through the Services (CONSENT)
- Payment (CONTRACT)
- Other information you voluntarily provide (CONSENT)
- Legal Basis for Processing
We process your Personal Information with your consent or subject to the performance of a contract to which you are a party or, alternatively, in order to take steps at your request to enter into an agreement. You have the right to withdraw your consent at any time.
- Categories of Personal Information
- Your first and last name
- Date of birth
- Email address
- Physical address
- Country of residence or business
- Product(s) of interest
- Partial credit card information as part of a tokenized payment transaction
- Internet or other electronic network activity
- Professional or employment-related information if you submit your resume or other information relating to employment or potential employment
- Testimonials and other information you voluntarily provide
- Disclosures and Transfers of Personal Information
We do not share with or disclose Personal Information to third parties, except when one or more of the following conditions is true:
- We have your permission to make the disclosure;
- The disclosure is necessary for the purpose for which the Personal Information was obtained;
- The disclosure is permitted by relevant law;
- The Personal Information to be disclosed is otherwise publicly available in accordance with applicable law;
- The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
- The disclosure is for our own marketing purposes, or, with your authorization, for the marketing purposes of third parties;
- The party to whom the disclosure is made controls, is controlled by, or is under common control with Rented;
- The disclosure is in our sole discretion necessary for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation;
- The disclosure is in our sole discretion about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms and Conditions, even without a subpoena, warrant or court order; or
- The disclosure is to outside businesses to perform certain services for us, such as maintaining our Services or assisting us in the provision of Services, providing marketing assistance, and data analysis including service providers outside the country or jurisdiction in which you reside.
- Delivering Advertising
We and our service providers may use information about your interactions with our Services to predict your interests and select the ads you see on and off our Services. This is known as interest-based advertising. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (“DAA”).
For more information about interest-based advertising and how you can opt out, visit:
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Network Advertising Initiative: http://www.networkadvertising.org/choices/
- Communications Opt Out
You may opt out of receiving marketing materials from us at any time by sending an email requesting such opt out to email@example.com or by clicking the “unsubscribe” or similar link in any marketing email. Even after such opt-out, you may receive additional emails for a short period of time while we process your request. We also may contact you by email or otherwise with information that is not primarily marketing, for example, regarding updates to the Services or information about your Account or any contracts or arrangements. If, at any time after registering your information, you change your mind about receiving information from us, send us a request specifying your new choice.
- Contact Us
If you have any questions or comments about the information presented here, please contact us at firstname.lastname@example.org or by phone at 1-844-736-8334.
- Any information collected within the context of a user contact is used only for the express purpose of responding to your comment or question and is not made available for other purposes except to communicate with you in the future.
- It is not required for submission of comments that you provide any personally identifying information, such as your name or your e-mail address. However, that information would be necessary for us to send you a response.
- We collect personally identifiable information (name and e-mail address) only if specifically, and knowingly provided by you. When you provide this information, you consent to its use and you agree that we may use this information to communicate with you in the future.
- Personally identifying information provided by you will only be used in connection with responding to your comment or inquiry and to communicate with you in the future.
- No personal information collected is sold or otherwise transferred to a third party.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time, which means that we collect information about your online activity while you are using our Services and may track which website you visit immediately before or after accessing the Services.
- Third-Party Sites
- Correcting & Updating Your Information
To update your information or discontinue the Services, email email@example.com. Rented will respond to your correction or update request within at most 30 days from the date of your request. You also may be able to update your information by logging into your Account.
- Confidentiality and Security
We maintain reasonable safeguards to protect the Personal Information we collect. While we implement these measures, please note that 100% security is not possible, and we cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.
Rented may assign you a user ID and a password when you as part of your participation and access to the Services and your Account. Only you may use your user ID and password. You may not share your user ID and password with anyone else, and you are solely responsible for maintaining and protecting the confidentiality of your user ID and password. You are fully responsible for all activities that occur under your user ID. You play a role in protecting your information as well.
- Social Media Services and Websites
Any information, communications, or material of any type or nature that you submit to any public areas of the Services, if any (e.g., any pages that display comments) or third-party websites (including, but not limited to any Rented-related or -controlled pages contained on a social media Services, application or website such as Facebook or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation of privacy. Rented cannot control the actions of other users of any social media Services or website and we are therefore not responsible for any content or Submissions contained on such sites and Services or public areas of our Services.
- Visiting our Services from Outside of the United States
Your information may be transferred to, and maintained on, computers located outside of your state, province/territory, or country where the privacy laws may not be as protective as those where you live. If you are located outside the United States and choose to provide information to us, please be aware that we transfer your Personal Information to the United States and process and store it there. As a result, this information may be subject to access requests from governments, courts, law enforcement officials and national security authorities in the United States according to its laws. Subject to the applicable laws, we will use reasonable efforts to ensure that appropriate protections are in place to maintain protections on the Personal Information. By submitting your Personal Information, you consent to having your personal data transferred to, processed, and stored in the United States.
- Business Transfers
If we or any of our affiliates is involved in a merger, acquisition, asset sale, joint venture or other, similar transaction, we will continue to ensure the confidentiality of any Personal Information. We may transfer or allow access to Personal Information as part of the transaction and in review or preparation for it as described below.
In the event that:
- We engage in one more asset sales or purchases;
- We are acquired;
- We engage in one or more business combinations, mergers or acquisitions;
- Substantially all of our assets are acquired; or
- We are subject to an event of bankruptcy
- Children’s Privacy
We do not knowingly collect or solicit personal information from children under the age of 13. By using the Services, you represent that you are at least 13 years old. If you are under 13, please do not attempt to register for an Account or send any Personal Information about yourself to us. If we become aware that we have inadvertently received or collected Personal Information from a user of the Services who is under the age of 13, we will attempt to immediately delete that information from our files and records. Furthermore, we encourage users of the Services that are minors that are 13 years of age or older to ask their parents or guardians for permission before sending any information about themselves over the Internet.
If you believe a child who is under the age of 13 has provided us with Personal Information, please contact us at the address listed above.
- What is a cookie?
Cookies are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences).
- What cookies do we use?
Strictly necessary cookies.
These cookies are essential to the Services in order to facilitate our log-in process (if applicable) or enable you to move around it and to use its features. Without these cookies, we may not be able to provide certain services or features, and the Services may not function properly or perform as smoothly for you as we would like.
In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make while browsing the Services and to provide enhanced and more personalized content and features, such as customizing a certain webpage, remembering if we have asked you to participate in a promotion, and for other services you request such as watching a video or commenting on a blog. In order to permit your connection to the Services, our servers receive and record information about your computer, device, and browser, potentially including your IP address, browser type, and other software or hardware information. If you access the Services from a mobile or other device, we may collect a unique device identifier assigned to that device (“UDID”), geolocation data, or other transactional information for that device. All of these features help us to improve your visit to the Services.
We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Services and enable us to improve the way it works. Analytics cookies collect information about how you use the Services, for instance, which pages you go to most. The information allows us to see the overall patterns of usage on the Services, help us record any difficulties you have with the Services and show us whether our advertising is effective or not.
Social Networking cookies.
These Social plug-in tracking cookies can be used to track both members and non-members of social networks for “additional” purposes such as behavioral advertising, analytics, and market research.
In some circumstances, we may work with third parties to provide services on our Services. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies also may transfer this information to other parties where required to do so by law or where such other parties process the information on their behalf.
Third-party advertisers and other organizations also may use their own cookies to collect information about your activities on our Services and/or the advertisements you have clicked on. This information, which may be combined with other information acquired from third parties, may be used by them to serve advertisements on our Services and third party sites that they believe are most likely to be of interest to you based on content you have viewed.
Third-party advertisers also may use this information to measure the effectiveness of their advertisements and to track aggregate usage statistics.
We may not control these third-party cookies, and their use may be governed by the privacy policies of the third parties employing these cookies. To learn about these cookies and to disable or reject third-party cookies, please refer to the relevant third party’s website.
You can also learn more about controlling cookies in Section 4 below.
- How can you control cookies?
Please note that by disabling or blocking any or all cookies, some features of the Services may not operate as intended, or you may not have access to features or personalization available through the Services.
Analytics cookies can also be managed via the following links:
- Google Analytics: http://tools.google.com/dlpage/gaoptout
- How do we respond to DNT (“Do Not Track”) browser signals?
California Residents’ Privacy Rights
This section is applicable to residents of California. If you are a resident of California, you have certain rights described below. The following do not apply to individuals who do not live in California on a permanent basis.
- RIGHTS PROVIDED BY CALIFORNIA CIVIL CODE SECTION 1798.83
A California resident who has provided personal data to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed. California Customers may request further information about our compliance with this law by mailing us at 2577 Midway Road Decatur GA, 30030 or emailing us at firstname.lastname@example.org. Please note that we are only required to respond to two requests per California Customer each year under Code Section 1798.83.
- RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT
- You have a Right to Know About Personal Information Collected, Disclosed, or Sold.
California residents have the right to request that Rented disclose what personal information it collects, uses, discloses, and sells. This is called the “Right to Know”. Under the Right to Know, you can request a listing of the types of personal information we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling personal information), other individuals and business with whom we share personal information, and the specific pieces of personal information that we have collected about you.
If you would like the above information, you may contact us through our webpage or customer service. Contact information is at the bottom of this section. When you make a request under your Right to Know, you can expect the following:
a.) We will verify your identity. You will need to provide us the following information: email address and full name in order for us to verify that you are who you say you are.
b.) We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the webpage or phone number listed below.
c.) We will respond to your request within 45 days. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
d.) In certain cases, a Request to Know may be denied, for example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security (for example, we do not want very sensitive information disclosed inappropriately). If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will withhold the information subject to denial.
In the last 12 months, we have collected the categories of personal information described above under the section “Categories of Personal Information.” All such information was collected from sources as described above and for the purposes described above. We only disclose such information to third parties as described in the section “Disclosures and Transfers of Personal Information”. Rented does not sell personal information.
- You have a Right to Request Deletion of Personal Information about You.
California consumers have a right to request the deletion of their personal information collected or maintained by Rented. If you would like information about you to be deleted, you may contact us through our webpage or customer service. Contact information is at the bottom of this section. When you make a request for deletion, you can expect the following:
a.) After you request deletion, you will need to confirm that you want your information deleted.
b.) We will verify your identity. You will need to provide us the following information: email address and full name.
c.) We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the webpage or phone number listed below.
d.) We will respond to your request within 45 days. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
e.) In certain cases, a request for deletion may be denied, for example, if we cannot verify your identity, the law requires that we maintain the information, or if we need the information for internal purposes such as providing Services or completing an order. If we deny your request, we will explain why we denied it and delete any other information that is not protected from deletion.
- Right to Opt-Out of the Sale of Personal Information
California consumers have a right to opt-out of the sale of their personal information by businesses. Rented does not sell personal information, however, so opt-out is not relevant.
- Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
You have a right not to receive discriminatory treatment by us for exercising any of your privacy rights conferred by the CCPA. We will not discriminate against any California consumer because such person exercised any of the consumer’s rights under CCPA, including, but not limited to:
- Denying goods or services.
- Charging different prices or rates for goods and services, including through the use of discounts or other benefits or imposing penalties.
- Providing a different level or quality of goods or services.
- Suggesting that the consumer will receive a different price or rate for goods or services or a different level or quality of goods or services.
We may, however, charge a different price or rate, or provide a different level or quality of goods or services, if that difference is related to the value provided to you by your data.
- Authorized Agents
If you would like, you may designate an authorized agent to make a request under the CCPA on your behalf. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.
General Data Protection Regulations (“GDPR”)
Identification of Data Controller:
The Data Controller is Rented. You may contact the Rented Customer Relations Department as set forth in the Contact Us Section above.
Identification of Primary Member State Supervisory/Data Protection Authority
You have the right to lodge a complaint regarding the processing of your Personal Data with us by contacting our Data Protection Officer listed above. You also may lodge a complaint with the Data Protection Authorities in the Member State where you habitually reside, work, or where an infringement occurred.
Processing Purposes and Legal Bases:
Rented processes your Personal Data for the lawful purposes, and under the legal bases, set forth above.
Rented will not disclose Personal Data to a third party except as stated below:
We may disclose Personal Data to subcontractors and third-party agents. Before disclosing Personal Data to a subcontractor or third-party agent, we will obtain assurances by contractual agreement from the recipient that it will: (i) transfer such data only for limited and specified purposes; (ii) ascertain that the subcontractor or third-party agent is obligated to provide at least the same level of privacy protection as is required by the GDPR; (iii) take reasonable and appropriate steps to ensure that subcontractors and third-party agents effectively process the personal information transferred in a manner consistent with the organization’s obligations under the GDPR; (iv) require subcontractors and third-party agents to notify the organization if it makes a determination that it can no longer meet its obligation to provide the same level of protection as is required by the GDPR; (v) upon notice, including under (iv), take reasonable and appropriate steps to stop and remediate unauthorized processing; and (vi) provide a summary or a representative copy of the relevant privacy provisions of its contract with subcontractors and third-party agents to the Supervisory Authorities upon request.
Rented also may be required to disclose, and may disclose, Personal Data in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements, or in the event of a merger or acquisition.
Retention of Personal Data:
Right of Access to your Personal Data
Data Subjects have the right to access the Personal Data an organization holds about them. If such Personal Data is inaccurate or processed in violation of the GDPR, a Data Subject also may request that Personal Data be corrected, amended, or deleted. When we receive Personal Data, we do so on behalf of the individual submitting such Personal Data. To request access to, or correction, amendment or deletion of, Personal Data, Data Subjects should contact our Data Protection Officer. We will cooperate with all reasonable requests to assist Data Subjects to exercise their rights under the GDPR.
Data Subjects have the right to opt out of (a) disclosures of their Personal Data to third parties not identified at the time of collection or subsequently authorized, and (b) uses of Personal Data for purposes materially different from those disclosed at the time of collection or subsequently authorized. Data Subjects who wish to limit the use or disclosure of their Personal Data should submit that request to our Data Protection Officer. We will cooperate with Data Subjects’ instructions regarding Data Subjects’ choices.
See “Confidentiality and Security” below for more information about our security practices.
Transfers to the United States from the European Union:
In using the Services, your Personal Data will be transferred to the United States, which is not recognized as a country having adequate safeguards for the protection of Personal Data. Rented relies on Article 49 of the GDPR for transfers of data collected from Data Subjects in the EU and EEA. Transfers are made to Rented only if the Data Subject has explicitly consented to the proposed transfer after having been informed of the possible risks of such transfers. Additionally, we transfer data as necessary for the performance of a contract between you as the Data Subject and Rented as the Controller, to data processors who have an agreement with us that includes protecting your privacy and the security of your data, and in cases where your Personal Data is necessary for the implementation of pre-contractual measures taken in accordance with your requests.