women of the vacation rental industry
November 24, 2021

Meet the Women of the Vacation Rental Industry: Annie Holcombe

Meet Annie Holcombe, Director of Revenue and Client Acquisition at Lexicon Travel STR Professionals Club Host @VRgal2k21, Co-Host Alex and Annie -The Real Women of Vacation Rentals Podcast! #AlexandAnniepodcast

Leading up to the Vacation Rental Women’s Summit, we’re catching up with the women in our industry to learn more about their journey and passion for the vacation rental space, let’s learn more about Annie!

About Lexicon:

Translating the complexities of vacation rental inventory into high-performing listings on Expedia and Booking.com and Airbnb takes special expertise. Unlike traditional channel managers and PMS direct connections, Lexicon is the only channel partner providing a powerful combination of data translation, content curation, and channel marketing services. In fact, we’re one of Booking.com’s best performing connectivity partners

About Annie:

As a strategic and empathetic relationship builder, I offer more than 25 years of experience driving sales, designing marketing campaigns, managing accounts, and ensuring client success. My proven record of identifying unique ways to reach global clientele, including through loyalty programs, lead generation, and partnerships within the local community, allows me to add value to any team.

I have expertise in tradeshow representation and brand management, combined with a demonstrated history of contributing to significant organizational growth within the hospitality and tourism industry. I am passionate about ensuring my customers have the tools needed to benefit from the products and services we provide, and I monitor accounts from our first contact throughout their contract with us.

Let’s Learn More about Annie!

How did you begin your career in the vacation rental industry?

I was working the front desk. 

What was your experience as a female-identifying person (FIP) then vs now?

I wasn’t welcome initially. I had to play in the “ol’ boys’” network for a while.

Who mentored you and your career? Were there FIP’s in leadership roles around you?

Several people, mostly men in leadership roles. Sadly, I often found my hardest critics and non-supporters to be other women. 

What is your advice for FIP’s looking to grow their career in the VRM industry? 

Ask questions, be curious, and dive right in! 


Rented is proud to sponsor the Vacation Rental Women’s Summit this December 2-3 in New Orleans. There’s still time to register here, and join us for an amazing conference different from any other!

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