Did you know that the average adult attention span is less than a goldfish? Adults typically pay attention to one task for about 8 seconds! In vacation rental marketing this means you have to be diligent in choosing the right photos to capture someone’s attention when they are scrolling through listings.

You need to ask yourself: Do my first 3-5 photos leave travelers wanting to see more? Is my staging inviting enough? Do I have photo captions that tell a story by highlighting things that are not essential, missing from the photo, or impossible to photograph?

Join us for the fourth episode in our series The Art of Pricing where we will ask the professional their thoughts on all the relevant photo factors. With this week’s guests: Rebecca Lombardo from TruPlace Premium Property Visuals, Ashley Genard from Stay Redamo Vacation Rentals, and Kristin Goulet from Rented!